Featured Report: Mobile Devices Spur Sharing of Timely Content

Venture Beat

Facebook ad exec says mobile marketing is (and must be) highly personal

Nov,13,2014
by: Mark Sullivan

SAN FRANCISCO — Facebook’s head of tech and telco marketing Jane Schachtel said that mobile marketers in particular must go the extra mile to make sure they treat consumers like people. Mobile devices are highly personal, she says, so the advertising content presented on them must be carefully personalized.  The reward for marketers who do that well is significant. Schachtel said only $16 billion, or about two percent, of the total worldwide ad spend will be spent on mobile next year. That means there’s lots of room for growth. “This presents a huge opportunity,” she told the crowd here at the Mobile First conference Thursday. People’s relationships with their mobile devices have gotten more substantive and complex. “People used to go to the mobile web to find one specific thing,” Schachtel says.  Read More

Tech Crunch

Samsung And SAP Partner On Mobile Devices For Business
Nov,11,2014
by: Jonathan Shieber

Taking another page from the Apple playbook, Samsung is announcing a massive partnership with the enterprise software giant SAP to battle Apple’s collaboration with IBM in the enterprise.The two companies said they will collaborate to “build on the popularity and reach of Samsung’s mobile innovations and the SAP Mobil Platform,” according to a joint statement from the companies.Among the innovations the two companies are developing will be an integrated payments solution that can potentially compete with the mobile payment juggernaut that is Apple Pay. Read More

e-Marketer

Mobile Devices Spur Sharing of Timely Content
Nov,11,2014
by: Staff
In the age of social media, it's typical to first learn about a major event via social feeds. The reason why is clear—the proliferation of social and mobile facilitate the sharing of timely news. According to Q3 2014 data from ShareThis, social media users are much more likely to share content via mobile devices after a major current event occurs. The data comes from the analysis of content shares regarding major events such as the ALS Ice Bucket Challenge, the Ferguson Riots, the Apple Launch Event and Shark Week. Read More 

Advertising Age

Automakers Testing Mobile Tech You Can Tap To
Nov,10,2014
by: Vince Bond Jr..

Mobile marketing is quickly becoming a contact sport. Automakers such as Ford and Toyota are illustrating how static ads on screens and billboards can quickly generate dynamic ads for the smartphone through the use of near-field communication, the short-range wireless communications technology that's behind Apple Pay and works with a quick tap of the phone. By 2018, IHS expects global shipments of near-field communication-enabled phones to soar to 1.2 billion, up from 275 million in 2013. That opens a wealth of possibilities for marketers to turn smartphones into a more robust marketing medium. Read More

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