Monday, November 24, 2014

Featured Report: Get on Shoppers' Holiday Wish Lists by Using These Search Advertising Tips

WIX Blog

10 Gmail Tricks that Will Turn Your Life Around
Nov,24,2014
by: Staff
How many emails do you get a day? Five, fifty, one hundred? Whatever the number, there’s a good chance that a big chunk of your communication is by email. With so many mails bombarding your inbox daily, it can be hard to stay on top of it all. If your email inbox gets cluttered faster than a teenager’s bedroom, we’ve got some handy tips to make things a little more manageable. Here’s our list of our favorite Google Labs & shortcuts to make you the master of your inbox.  Read More


Media Daily News

Global Media Viewing Up, Mobile Consumption Doubles

Nov,22,2014
by:Wayne Friedman
Global media consumption rose over six hours per week in 2013 versus a year ago — with still-surging digital media a main factor. Worldwide media usage grew 2.8% to 43.78 hours a week -- up six hours, 15 minutes, and 16 seconds versus 2012, according to media researcher PQ Media.  Digital media usage grew 13.2% to 5.79 hours per week, with Gen-Xers (those born between 1965 and 1979) averaging 7.36 hours a week.  Read More





Marketing Proofs
Get on Shoppers' Holiday Wish Lists by Using These Search Advertising Tips [Infographic]

Nov,22,2014
by:VerĂ³nica Maria Jarski
More than half (51%) of shoppers plan to purchase holiday items online, according to the following Yahoo infographic. Moreover, 88% of shoppers have researched a product online then purchased in a store. So if you want to get on holiday shoppers' wish lists, use the infographic's search advertising tips. One big tip: make sure your site is optimized for mobile. "Some 76% of smartphone owners plan to use their device for holiday shopping," states Yahoo.Also, be mindful of the busiest days of the season, such as Thanksgiving Day, Black Friday, Cyber Monday, and Green Monday: "On these days, search advertisers should expect clicks to spike 119% compared to the daily average or the quarter," advises Yahoo. Read More




Mobile Shop Talk

45% Frequently Use Shopping Apps, 90% Use Phones in Bed
Nov,20,2014
by: Chuck Martin

While mobile has changed how people shop, it doesn’t mean retailers have kept up with the transformation. And shoppers aren’t stopping there, with ever increasing desires for more mobile services from retailers. The majority (60%) of smartphone owners say having a mobile device has changed how they shop, according to a new study. And when it comes to mobile shopping, apps don’t rule, based on the 2014 Digital Impact Survey.  Read More



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