Monday, October 27, 2014

Featured Report: How to Turn Web Visitors Into Actual Buyers


Mobile Marketer

Marketers’ use of mobile technologies does not match customer behaviors: Forrester

Oct,24,2014
by: Chantal Tode
Too few marketers are aligning their mobile strategies to how customers are actually using smartphones today, with the failure to take corrective action likely to have significant repercussions within two to three years, according to a new report from Forrester.  Only a small majority of marketers - 59 percent - know their customers’ usage and attitudes toward mobile phones, according to the report, “The State Of Mobile Technology For Marketers, 2014.” The failure to close the gap between how customers are using mobile and how marketers are using it will have real ramifications for marketers within two to three years by increasing opportunity costs, make brands irrelevant, leaving companies unprepared to evolve their business model, forcing them to stick with outmoded computing form factors and eating up budget.  Read More





Small business Trends


How to Turn Web Visitors Into Actual Buyers
Oct,26,2014
by: Annie Pilon
How often does your eCommerce business succeed in getting people to visit your site, but then fail to get them to actually buy something? Pretty much every online store experiences this sometimes. But if you have an overwhelming amount of visitors and very few shoppers, you may have a problem.The answer to that problem, according to some eCommerce experts, could lie in your website analytics. Scott Sanfilippo, co-founder of eCommerce consulting company Solid Cactus told BusinessWeek Read More


CIO


Mobile device and date use skyrockets, US gov't survey says
Oct,16,2014
by: Grant Gross
This smartphone thing may finally be catching on. U.S. mobile phone users are “rapidly embracing” smartphones and tablets, noted a report from the U.S.Department of Commerce’s National Telecommunications and Information Administration. The report, however, is based on 2-year-old information from the U.S. Census Bureau. Still, the latest NTIA surveyof U.S. residents’ Internet and computer use shows some important trends and gives U.S policy makers “some valuable insights,” said John Morris, director of Internet policy at the NTIA. Read More



Click Z

Mobile, the Ultimate Shopping Assistant, Says Google
Oct,13,2014
by: Melanie White
The holiday shopping season has already begun. Who needs an in-store sales assistant when you can have your mobile?! Uh oh. It’s already happening. The fall leaves are yet to turn orange and yellow, but the red and green Christmas decorations are already making their way to stores. The holiday shopping season has begun and it's seeming to get earlier and earlier each year. But it isn’t just brick-and-mortar retailers that are getting into the festive spirit. Customers, too, are already thinking about what they’re going to buy their loved ones and they’re turning to online retail stores to do so. Read More


Wirehead Technology MERP Retail Services

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