ZD Net
For enterprise, mobile devices about to become irrelevant
Oct,12,2014
by: Larry Dignan
Samsung has revved up a services engine to better target enterprises and sell Galaxy tablets and smartphones. Apple has paired up with IBM to drive enterprise sales of iPhones and iPads. And Microsoft has Nokia, Surface and other devices. But a funny thing is happening on the mobility front when it comes to real business: The actual device is becoming irrelevant. Read More
Marketing Sherpa
How reputation affects success (and 5 ways to improve it)
Oct,07,2014
by:Daniel Burstein
For an ecommerce transaction, trust is essential. While ecommerce has grown significantly, it still requires more confidence for a customer to purchase from an online retailer (where the value of the product and reliability of the store is conceptual) than a brick-and-mortar retailer (where customers can touch and feel a product and take it home instantly). We wanted to test this theory and see how reputation affects overall ecommerce success. In thisMarketingSherpa Ecommerce Benchmark Study survey Read More
Dex Media
7 Quick Marketing Tips for Attracting Holiday Business
Oct,07,2014
by:
The final weeks of 2014 are upon us, ready or not. It’s 11 weeks until Christmas, and savvy shoppers are already making plans to take advantage of Black Friday and Cyber Monday deals. Even if you don’t have a retail business or sell gifts or holiday-related items, you’re probably thinking of ways your business can capitalize on holiday activity. Read More
Mobile Marketing Watch
Infographic Shows the ‘Good and Bad’ of Social Media Marketing
Oct,10,2014
by: Michael Essany
Just because everyone, it seems, is using social media marketing for their business doesn’t mean that everyone is using it effectively. “Despite the growth of social media marketing,” says Kimberlee Morrison of SocialTimes , “CMOs still have some questions. Social has the potential to connect brands with consumers the world over, but only for those who understand how to use the medium.” Read More
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