Featured Report: Microsoft finally cracks down on deceptive Windows Store 'crap apps'

Fierce Wireless 

Nokia to bring HERE mapping platform to Android via partnership with Samsung

Aug,29,2014

by: Phil Goldstein

Nokia (NYSE:NOK) said it will bring its HERE mapping platform to devices that run Google's (NASDAQ: GOOG) Android software starting with Samsung Electronics' Galaxy smartphones. The deal represents a major win for Nokia since the company sold its devices business to Microsoft (NASDAQ: MSFT) in April.

According to Nokia, thanks to a licensing deal with Samsung, a HERE beta for Android will be made available for free in October when Samsung rolls out its Gear S smart watch, which runs on the Tizen platform but also supports HERE. That should strengthen the link between the wearable device and Samsung's smartphones, which can be paired together via Bluetooth. Read more

PC World

Microsoft finally cracks down on deceptive Windows Store 'crap apps'

Aug,28,2014

by: Mark Hachman

So-called deceptive “crap apps” have always plagued the Windows Store. But now, Microsoft appears to be finally ready to do something about them.

In a blog post late Wednesday, Microsoft said that it had removed 1,500 deceptively named apps as part of a policy shift to crack down on developers “trying to game the system with misleading titles or descriptions,” the company said.

A year ago, Microsoft publicly said that the Windows Store has more than 100,000 apps, and it’s unlikely that that number has climbed higher than 200,000 apps by now. But as far back as Oct. 2012—before Windows 8 even launched—analysts were pointing out that the fate of the Windows 8 app store didn’t need a large number of apps to be successful. It needed quality, and that’s not what Microsoft delivered. Instead, consumers are faced with numerous clone apps and paid “alternatives” to freeware, both outcomes that give those users a bad taste in their mouths.  Read More

Wireless Week

AT&T Rolls Out New Secure Cloud for Government Clients

Sept,02,2014

by: Ben Munson

AT&T today announced a new secure cloud storage offer for Federal Government agencies. Synaptic Storage as a Service for Government is a multi-tenant, community solution.

The carrier has built in the same features and policies as its commercial cloud storage service but it’s added other functions to beef up security.

The STaaS storage towers are physically separated from other towers in the data center, government customer data won’t co-exist with commercial data, government customers get a separate cloud portal, and all their users are assigned RSA hard token for 2-Factor Authentication.   Read More

Mobile Marketing

Apple Updates Mobile App Ad-serving Guidelines

Sept,01,2014
by: Tim Maytom

Apple has released new, stricter guidelines for developers submitting apps to the iTunes store designed to serve ads.

Under the new rules, Apple will reject mobile apps that don’t use Advertising Identifiers, specifically the IDFA, a unique ID for each iOS device that is the only way to offer targetd ads across the network. Apps may also be rejected if they use the IDFA but do not display ads properly or have a built-in advertising, or indicate they don’t use the IDFA when they do.

With more and more developers using deep linking to help people discover relevant content within their apps, identifying content-related ads in apps has become increasingly important. Apple has expanded its iAd advertising network into 16 countries and regions, moving into Russia and Switzerland most recently.  Read More

Lenovo Computer Store

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