Featured Report: How to Start a Business Blog

GiGaom

Data plans are the biggest obstacle to mobile video’s future

Sept,05,2014

by: Janko Roettgers

The high cost of mobile data is one of the main reasons why people don’t stream more video on the go. High price tags on content are also a turn-off.Consumers are increasingly turning to their phones to stream video, but there’s one major obstacle that still holds many back from watching video on mobile devices while outside of their own home: data plans. That’s one of the findings in the most recent Ericsson ConsumerLab TV and Media report. Read More

Dex Media

How to Start a Business Blog

Aug,25,2014

by: Marion Jacobson 

Some of the most frequently asked questions from small businesses involve blogging.

• Should I have a business blog? YES!
• How do I start? 
• How often should I publish new content? REGULARLY. AT LEAST ONCE A WEEK
• What should I write about?WRITE ABOUT WHAT YOU KNOW
• How do I get people to read my blog? PROMOTE YOURSELF  Read More

Chain Store Age

IBM: Mobile drives growth in August online sales

Sept,04,2014

by: DAN BERTHIAUME

 Online U.S. retail sales for August 2014 were up more than 11% as compared to the same period the prior year. According to new IBM Digital Analytics Benchmark data, mobile traffic accounted for 41.5% of all online traffic, up 34% compared to the same period the previous year. Mobile sales saw strong growth, up nearly 39%, reaching 7.8% of all online sales. Smartphones drove 27% of all online traffic compared to tablets at 13.8%, making the smartphone the browsing device of choice. When it comes to making the sale, tablets drove 11.5% of all online sales while smartphones accounted for nearly half of that at 6.2%. Tablet users also averaged $110.93 per order, more than smartphone users, who averaged $95.65 per order.  Read More

Venture Beat

Study: In social advertising, YouTube converts more customers than anyone else

Sept,04,2014

by: Stewart Rogers

When it comes to paid advertising on social platforms, YouTube is the clear winner in introducing new products and helping consumers make their purchasing decisions, according to a new study Aol Platforms released today. The report, which analyzed data found within 500 million clicks and 15 million conversions during the first quarter of 2014, tracked social purchase interactions through Convertro’s attribution technology. This then determined which platforms had affected online sales and at what point in the purchasing decision they had influence on the consumer.  Read More

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