Monday, August 4, 2014

Featured Report: Mobile internet revenue to hit $700B in 4 years, growing more than 300%




VentureBeat

Mobile internet revenue to hit $700B in 4 years, growing more than 300%

July,30,2014
by: John Koetsier
Mobile revenue will jump more than 300 percent in the next four years, hitting $700 billion in revenue by 2017, according to a new report by Digi-Capital. No, that’s not all gems in Clash of Clans. In fact, most of the growth will be in mobile commerce, which Digi-Capital says will hit $516 billion. Consumer apps will account for another $74 billion, while enterprise mobility will hit $53 billion. Mobile ads, at $42 billion, and wearables, at $11 billion, will round out the $700 billion total. “Mobile’s so big, it’s hard to take in all at once,” report author Tim Merel told VentureBeat. “When we broke down the data by sector … what jumped out was the power of mCommerce to drive the market. Growing from over $100B to half a trillion dollars globally, it commands the lion’s share.” The next four years won’t only showcase the maturation of mobile, however. According to Merel, it will also highlight the ascendence of Asia. Read More




Marketing Experiments Blog

Copywriting: How to tip the scale so customers act

July,14,2014
by: Daniel Burstein
When writing copy for promotions, content and advertising, many writers tend to be pulled between two possible directions: creativity on one side, and communication on the other.
How can I be creative and still effectively communicate the ideas I have?
 Think like the customer
Creativity and communication are not the two opposing forces in the customer’s mind. The customer is weighing these two decisions:
  • What is the value of this?
  • How much will it cost me?
“Essentially the prospect, even if at a subconscious level, engages in elementary math: VfAc - CfAc, which is to say, they subtract the perceived cost force from the perceived value force,” said Flint McGlaughlin, Managing Director, MECLABS, parent company of MarketingExperiments.  Read More

Site Pro News

Content Marketing or SEO: Which is Most Crucial?

Aug,04,2014
by: Tina Courtney-Brown 
Every season, it seems some new marketing trend surfaces, and people speculate whether it will replace SEO all together. Perhaps we’re all a little sick of the unknown and infinite process that is SEO; but try as we might, it really isn’t a replaceable task.
Content marketing may be a new and trendy phrase, but the practice itself is ancient. Online, it’s become the single most successful means of educating folks about your industry, product, and services. And while content marketing is integral to great SEO, it has not, and will not, replace it. So how can the two best work together for maximum benefit? That’s the right question to explore.  Read More


Marketing Proofs

Three Questions You Have to Ask Yourself About Your Social Brand

Aug,01,2014
by:  

Marketers often get preoccupied by trying to track their direct return on investment for social spend. How much does each "like" cost? How much in sales will each "like" bring in?
Those are the wrong questions to ask.
Social spend for marketers has ROI that far exceeds the number of "likes" a brand acquires.
Based on my experience with major national brands, trying to use social as a direct response channel or only to drive one specific action leaves a lot of business intelligence value on the table.To really add value to your social brand, you should be asking yourself the following questions. Read More



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