Dex Media
How to Ask For Customer Reviews
March,,2014
by: Jeff B. Copeland
You know that online reviews help drive customers to your business. But did you know they also improve your visibility in online searches? It’s true—Google looks for reviews about your business across a variety of sites when it determines where you rank in searches.So now is the time for local businesses to go after more reviews, spread across more sites that publish reviews–not just Yelp, but Google+ Local, Angie’s List and other local directories like DexKnows.com. Read More
Telecompetitor
Columbia U Studies Mobile Advertising Do’s and Don’ts
July,16,2014
by: Andrew Burger
Though they appear on small screens, mobile display ads – banner ads that pop up in mobile Web browsers – “can have a big effect on consumers who are in the market for certain types of products,” according to researchers at the Columbia Business School.“Digital advertising in mobile channels is experiencing explosive growth,” Miklos Sarvary, report co-author and co-director of Columbia University Business School’s Media Program, points out. According to eMarketer, brands spent $8.4 billion on mobile advertising in 2013, and that’s expected to quadruple to $36 billion by 2017. Read More
Marketing Sherpa
How Copyblogger used content and a free paywall to grow its email list by 400%
July,17,2014
by: Brian Clark
How do you build an email marketing list in a distrustful environment? This is the question that Brian Clark, Founder and CEO, Copyblogger, asked in his session at Email Summit 2014 in Las Vegas. "It's harder and harder to sell free content in exchange for an email address because people are afraid of what you're going to do with it, what you're going to do in the sanctity of their email inbox," he said. Copyblogger didn't trust that traditional methods of delivering content, such as a newsletter, would be effective enough to drive list opt-ins for its new free content paywall, "MyCopyblogger." With that, they wanted to offer more perceived and actual value than they believed a newsletter send could provide. Read More
AD Week
How the World's Top Sports Marketers Learned to Love Mobile, Social and Female Fans
July ,15,2014
by: James Cooper
The business of professional sports has never been bigger or more complex. Games are seen via multiple media and screens, and are time-shifted. Social and mobile have become first-string players. And sports is the last true collective viewing hearth at scale. Ours is a golden age for the avid sports fan and casual spectator—and a busy and intense inflection point for sports marketing teams.
Four executives stand at the leading edge of this transition. They also happen to be judges for this year’s inaugural Clio Sports Awards, to be presented in New York on July 17. They are Dana White, president of Ultimate Fighting Championship (UFC); John Miller, CMO of NBC Sports Group; Lisa Baird, CMO of the U.S. Olympic Committee; and Robert Gottlieb, evp, marketing for Fox Sports Media Group. Read More
Social Media Development Services
Small Business Owners,
We can now offer your business complete Facebook page development with ShortStack that can help your business get more out of Facebook. Now you can link your website into your Facebook page and reach your customers anywhere and they can share your product or services with their friends. Check out our Facebook pages all designed using ShortStack. Then contact us and let us help you create Facebook pages for your business Just think how Powerful that can be for your business. Wirehead Technology Social Media Services
No comments:
Post a Comment