Featured Report: 10 Tips for Creating Share-Worthy Content

Dex Media

The Mobile Marketing Landscape for 2014 [Infographic]

Feb,13,2014

by: Brandon Tompkins

57 percent of users won’t recommend companies with poor mobile websites. This is according to a new infographic from WebDAM that shows where mobile marketing is heading.

There were some interesting statistics that I found in this infographic. 52 percent of users have an Android operating system, but Apple is still the most popular smartphone producer with 41 percent of the market share. Mobile ad revenue will more than double by 2016 to $24.6 billion. Read More 

Bloomberg

Advertisers Target Wearable Gadgets as Next Frontier

July,06,2014
by: Brian Womack 

Even before wearable technology gains widespread popularity, advertising companies are devising ways to deliver marketing messages directly to people who don watches, glasses and headgear that double as computers. Case in point: InMobi Pte, a maker of mobile-ad tools, has a team of developers creating virtual mock-ups of ads on smartwatches, head-mounted displays and other gadgets to get a feel for how they can serve as a platform for marketers. The engineers, surrounded by powerful computers with large monitors at the company’s offices in San Francisco and Bangalore, India, are trying to get a head start in the nascent market, which has captured the attention of Google Inc. (GOOG) and Apple Inc. (AAPL)   Read More

Site Pro News

10 Tips for Creating Share-Worthy Content

July,07,2014

by:  Julia Spence-McCoy 

In the world of business, competition is fierce. Getting an edge in your industry or niche is tough. Not only do you need to stand out from the crowd, but you also have to find new and relevant ways to set yourself above the competition. How can this be done? One viable way is content creation.

It’s an understatement to say content creation covers a wide spectrum. We could spend all day talking about copywriting, but the truth is the best marketing strategies on the net won’t do a bit of good if you aren’t crafting share-worthy content. Now, I’m sure you share your content. That’s great. But it isn’t enough. You have to create the kind of copy that screams two words to every person who reads or sees it: SHARE ME!  Read More

Marketing Daily

How Social Site Wanelo Wins M-Commerce Converts

July,02,2014

by: Sarah Mahoney

Despite the apparently boundless enthusiasm for both mobile devices and online shopping, retailers have been standing around their social efforts with mostly empty pockets. A notable exception is the Wanelo (short for Want Need Love), the social site that boasts 50% saturation among college-age women, and a total of 11 million users. Some 85% of them come to the site using the mobile app, and collectively they’ve “Saved” (think of it like a Pin) more than 2 billion products. 

Marketing Daily caught up with Wanelo's social commerce evangelist, Rachel Youens, for an explanation of why social has been such a letdown for retailers, and how a simplified approach appeals to mobile shoppers.  Read More

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