Featured Report: Why Being on the First Page of Google Is Meaningless

Why Being on the First Page of Google Is Meaningless Social Media Today Apr,07,2014 by:Jody Biagini We hear it every day. 'I want to be number one on Google.' Of course you do. Because when your boss does a few searches and doesn't find you there, you hear about it, right? You probably see that messaging filling your inboxes from inquiring 'SEO' companies that promise to 'make it happen'. Well, I hate to be the bearer of bad news, but being on the first page of Google is pointless. This alone gets you nothing. Learn More

Four out of Five Mobile Searchers Buy-Despite Poor Search Quality Direct Marketing Apr,09,2014 by:Al Urbanski More than half of all local searches end in a purchase, but 80% of local searches made on mobile devices result in pay dirt-three quarters of the time in brick-and-mortar stores. This, despite the fact that more local searchers surveyed for the 7th Annual Neustar Localeze-15th Mile study preferred the quality of PC and laptop search to mobile (67% to 50%). Some 85% of local searches continue to be made on desktop machines. Read More

IBM Launches New MobileFirst Services e-Week Apr,07,2014 by:Darryl K. Taft IBM today announced the expansion of its IBM MobileFirst portfolio, with new and enhanced services focused on mobile strategy and security, application development and device procurement and management. Big Blue rolled out services, including infrastructure consulting services, to help enterprises evaluate their existing mobile infrastructure environment, identify gaps and build a comprehensive mobile strategy and road map Read More

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