Featured Report: How to Market to Millennials, Really

How to Market to Millennials, Really Fox Small Business Center Apr,18,2014 by:Donna Fuscaldo Like it or not, millennials matter and will make up a huge portion of your future business. But reaching this often coveted group isn't as easy as sending out a blast email with a coupon inside or tweeting the current special. "Millennials don't like to be sold to and they've grown up entertaining and informing themselves instantly with the click of a button," says Jonathan Sellers, a social media strategist at EMSI Public Relations. "Business owners who want to get their interest need to be creative in their messaging." Read More

How Brands Can Make the Most Out of Twitter's New Features Social Media Today Apr,10,2014 by:Jaylee Miguel witter has been unusually quiet for the past few months. Little did we all know that the platform was about to unleash a frenzy of updates. It's like waiting ages for a bus, only for three to come at once. With the announcement of timeline changes, mobile updates, bigger photos as well as rumours of the imminent death of @-replies and hashtags, marketers have been overloaded with information. The key question is how can brands use Twitter's new features to their advantage? Learn More

Email Marketing: 4 steps to optimize a mobile experience for better conversion Marketing Sherpa Blog Apr,15,2014 by:Selena Blue Mobile is big, but just how big is it? Justine Jordan, Marketing Director, Litmus, posed that question during her Industry Perspective session, "Email Design: How to optimize for all environments in a mobile world," at MarketingSherpa Email Summit 2014. Read More

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