Featured Report: 13 Content Marketing Tips

13 Content Marketing Tips Social Media Today Mar,31,2014 by:Michael Bird Do you remember how in the past, marketing consisted of grabbing your attention with loud colours, catchy (and then later, irritating) jingles, pretty people - and if that didn't work, huge billboards? These days, businesses are slowly giving those campaigns up in favor of getting in touch with their customers. Pop-ups and other gimmicky ads are moving aside for tailored content - be it in print, image, or video - that a company's customers may find useful, or otherwise worth sharing. Learn More

M-commerce and researching online before buying offline are key retail trends, DigitasLBi finds Modern Marketing & Media Apr,03,2014 by: ISHBEL MACLEOD A third (34 per cent) of smartphone users have made a purchase via their smartphone, and 72 per cent of report using their smartphone while inside a store, research from DigitasLBi has found. The research, entitled 'Connected Commerce: A Snapshot of the Modern Shopper', looked at data stream affecting customer purchase habits in Belgium, China, Denmark, France, Germany, Italy, the Netherlands, Singapore, Spain, Sweden, the United Kingdom and the USA. Read More

Retailers push into crowded mobile payment market Reuters Apr,06,2014 by:EMMA THOMASSON (Reuters) - Big retailers are muscling in on the likes of Visa, MasterCard and Google in a fiercely competitive and growing mobile payment market that promises to cut transaction costs and increase customer loyalty. Stores such as British supermarket Tesco and France's Auchan hope their "digital wallets" - apps which allow users to pay with their smartphones rather than cash or cards - will also give them more comprehensive data about customers' shopping habits than ever before so they can target advertising. Read More

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