Monday, December 15, 2014

Featured Report: What Motivates Consumers to Complete E-Commerce Purchases?

Web Pro News

Facebook Rolls Out Call-To-Action Buttons For Businesses
by; Chris Crum
Facebook announced a call-to-action feature to “help Pages drive business objectives directly from the Page itself.” “Businesses will now be able to link from a selection of buttons to any destination on or off Facebook, allowing for a much deeper integration with Pages,” a Facebook spokesperson says. “The seven call-to-action buttons available are Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up and Watch Video.” In a blog post, Facebook shares a quote from Dollar Shave Club, which has been using one of the buttons: “Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club Read More


Salesforce introduces custom AppExchange storefronts
Salesforce today introduces AppExchange Store Builder, which lets any customer set up a curated storefront of their most favorite (or most required-by-business) enterprise apps -- with Salesforce's own analytics under the hood and its identity infrastructure gluing the whole thing together. As every company becomes a technology company -- or "app company," as Salesforce puts it -- Store Builder will make it easier to connect users in just a few clicks to the cloud-based tools changing the face of business. It's included in a customer's existing Salesforce subscription and available today.  Read More

IDG Connect

WiFi Direct v Bluetooth: Which Will Win?
by:  Marc Ambasna-Jones
WiFi technology has come a long way since 1997 and the launch of the first 802.11 standard. That was the year Netflix was launched, the domain first went live and JK Rowling published her first novel, Harry Potter and the Philosopher’s Stone. While Rowling, Netflix and Facebook would go on to become leaders in their fields, WiFi’s rise to the top has not been without its challenges. Yet WiFi as a networking technology has produced a little magic of its own and is now unparalleled, pushing boundaries and not just in internet networking. WiFi Direct, a peer-to-peer version of the technology, has been gaining considerable ground in the last 12 months, to the extent that it is on a potential collision course with Bluetooth. Read More

Marketing Proofs

What Motivates Consumers to Complete E-Commerce Purchases?
 Most online shoppers say they want to know what other customers think about a product before purchasing it on an e-commerce site, according to a recent report from VWO.
Some 55% of online shoppers say reviews from other shoppers are an important factor that influences their ultimate decision to buy or not buy, the survey of 1,000 mobile and desktop users found. However, 23% of consumers say they do not think reviews from others are important, and 22% are indifferent about the issue. Read More: 

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Friday, December 12, 2014

Featured Report: Almost 70 percent of clinicians at US hospitals use smartphones, tablets

EHR Intelligence 

Patient Engagement Rises with Consumer EHR Satisfaction
by: Jennifer Bresnick
Patient engagement helps consumers view EHRs more positively and encourages them to take charge of their health.
The overwhelming majority of patients believe that electronic health records (EHRs) are useful for physicians and valuable for their care, according to a newly released survey by the National Partnership for Women and Families.  Patients were more likely to rate EHRs as a positive development when they had online access to personal health information through a portal or if they could perform routine administrative tasks like making appointments through the internet.  The survey illustrates the importance of patient engagement while highlighting the spread of health IT and its potential impact on the nation’s health.  Read More


Survey: Almost 70 percent of clinicians at US hospitals use smartphones, tablets
by: Aditi Pai
More than two-thirds of clinicians at US hospitals use smartphones or tablet computers at their facilities, according to a small HIMSS survey of 139 clinicians. The survey was conducted between October and November of 2014 and published in time with the group’s mHealth Summit event in Maryland this week.
“As smartphones and tablet computers are relatively new tools to healthcare organizations, it is necessary to establish a baseline understanding of the presence and impact these technologies have in US hospitals,” HIMSS researchers wrote. “By doing so, the market will have a better way to adjudicate the potential these tools have for US healthcare providers and relevant vendors.”  Read More

BBC News Health

Text messaging service 'helps people take their pills'
Dec, 09,2014
by: Staff
A text messaging service could help people remember to take the medicines they have been prescribed, say researchers. A test scheme, which involved heart patients, cut the numbers who forgot or just stopped taking their pills. One in six was helped to continue their treatment, reducing their risk of heart attack and stroke. It has been estimated that the NHS spends more than £500m on wasted medicines and avoidable illness Other research has shown around a third of patients do not take their medicine as directed. Study leader Prof David Wald said text reminders could be used by GPs, hospital doctors and pharmacists for a range of different conditions, including diabetes, TB and HIV.  Read More

Modern Healthcare

Inaccurate provider directories blamed on weak tech, network churn
by: Darius Tahir
 Insurers are under fire for giving consumers bad information about which providers are in their plan network. The controversy raises a simple question: Is it really so hard to maintain an accurate provider directory?  The inaccuracies have drawn criticism from California regulators and proposals for stricter oversight from the nation's insurance commissioners and the Obama administration.  Reliable provider directories are more critical than ever now that millions of Americans are expected to choose their own health plans in the new marketplaces, consumer advocates say, especially given that many lower-cost coverage options have very narrow provider networks.  Read More

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Monday, December 8, 2014

Featured Report: Why You Shouldn’t Forget About Pinterest

Why You Shouldn’t Forget About Pinterest

by:Michael Kwan
As an online entrepreneur, Internet marketer or professional blogger, you’ll oftentimes find yourself on a variety of different websites, networking both with like-minded individuals and with your “tribe.” While it’s certainly debatable whether or not you should care about Ello, it’s pretty obvious that the bigger social networks deserve your attention. Building up your audience on social media platforms like YouTube, Facebook and Twitter only makes sense, but then there’s Pinterest too.

Many people, mostly male, have immediately dismissed Pinterest as a site for women to share home baking recipes and flirty outfit ideas, but there’s so much more to the image-focused social network. Indeed, you might remember a post on this blog talking about how you can make $1,000 a day on Pinterest by sharing the right kind of content in the right kind of way. Read More


Yahoo Poised to Pass Twitter in US Mobile Ad Share by 2015 
By Staff
Yahoo’s US mobile ad revenues are not only material now, they’re significant, according to a new forecast from eMarketer. Yahoo reported its mobile revenues for the first time in Q3 2014, and eMarketer estimates that the company will take nearly 3.2% of the $18.99 billion US mobile advertising market in 2014, launching itself into the mix as a competitor. Next year, Yahoo’s US mobile ad revenues will account for 3.74% of the country’s mobile ad market, pushing past Twitter for the first time—which will take 3.69% share in 2015—according to eMarketer. By 2016, Yahoo’s share will near 4.2%, which still trails Google and Facebook by a wide margin. However, the company’s 1-percentage-point gain from 2014 through 2016 represents the largest among companies that we tracked for this latest forecast. Read More


Six Drivers Of The $700B Mobile Internet
by: Tim Merel

Mobile internet is all about big numbers. Revenue will more than triple to $700 billion by 2017, there was over $19 billion invested and $94 billion exits in the last 12 months, average sector returns were up to 15.6x all of the money invested over the last three years, public stock market returns were up to 78 percent in the last year, and there are 32 billion-dollar mobile Internet companies already Understanding what’s driving these big numbers is critical for entrepreneurs, investors and corporates, so let’s dig in. Read More


Microsoft's Torque Wearable App Heads to Android Phones 
by: Pedro Hernandez

In the mobile waters, Microsoft is swimming against the current somewhat. The Redmond, Wash.-based tech giant announced on Dec. 5 that its Torque app is making the leap from wrist-worn Android Wear devices to Android smartphones. Since Torque's debut in October, Android smartphone users have been clamoring for the ability to shake and search, according to Microsoft. Today, the company is honoring their request. "We have incorporated that feedback into Torque 2.0 and added support for Torque on Android phones," said Microsoft's Torque Team in a blog post. The update also offers "new answers including local events and flight status, a way to launch applications with the twist gesture, and more reliable gesture and voice recognition."  Read More

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Friday, December 5, 2014

Featured Report: Revised federal data show U.S. healthcare spending growth hit 53-year low in 2013

Modern Healthcare

Revised federal data show U.S. healthcare spending growth hit 53-year low in 2013
by: Melanie Evans
 U.S. healthcare spending apparently grew more slowly last year than at any time in the past half-century—including the Great Recession—as Medicare squeezed outlays, millions of Americans continued to go without health insurance and those with health plans spent at a slower pace on hospitals, clinics and pharmacies.  The nation spent $2.9 trillion on healthcare last year, an increase of 3.6% from the prior year and the weakest growth since 1960, after federal actuaries and economists revised recent estimates. That spending remained weak in 2013 was not surprising: U.S. health spending growth fell below 4% in 2009 with the recession that stripped private health insurance from millions of individuals. But newly revised numbers show an acceleration in 2012 to 4.1% before a slump last year. Read More


MDs may be more interested in DIY health services than patients are
by: Brian Dolan
PricewaterhouseCoopers’ Health Research Institute (HRI) published a report on top trends for the health industry in 2015, which was based on findings from a survey of 1,000 consumers in the US and additional interviews with healthcare executives. “With consumers leading the way, bearing more costs and making more decisions, change is erupting throughout the health industry,” Kelly Barnes, PwC’s US health industries leader said in a statement. “Established healthcare companies and new entrants are rapidly developing cost-efficient products and services tailored directly to consumers.”  Read More

Fierce Mobile Healthcare

Report: To succeed, wearables need more than fitness focus
by: Judy Mottl
Unless mHealth wearable makers want innovations to go stale the way some fitness devices have, they'd better start making more appealing and relevant products, says a new Juniper Research report.  "The key is making the devices provide meaning as well as data--counting steps is all very well, but will not keep consumers interested unless that information can be contextualized and made useful for them," James Moar, a research analyst with Juniper, told FierceMobileHealthcare in an email interview. Read More


Can the U.S. Health Care System Realize the Promise of Digital Health?
by: Kate Ackerman
NEW YORK -- Embracing digital health is key to curbing out-of-control health care costs, increasing access to care, improving care quality and encouraging patient engagement. But the current regulatory and policy landscape could get in the way of the U.S. realizing the full potential of health IT. That was the message from speakers and attendees at the New York eHealth Collaborative's fourth annual Digital Health Conference in New York City this week. Read More

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Monday, December 1, 2014

Featured Report: Big-Box Stores Like Target Think These New Apps Can Defeat Amazon


Big-Box Stores Like Target Think These New Apps Can Defeat Amazon
by: Lauren Johnson

Not so long ago, retailers struggled mightily to direct shoppers away from browsers and over to their newfangled branded apps without much success. This holiday season, however, might prove to be the apps' tipping point thanks to more sophisticated tools at retailers' disposal, including mobile mapping, payments, price-comparison tools, image recognition features and beacon technology. In fact, these new features might even give retailers a fighting chance against Amazon.
Target, Walmart and Kohl's are all traditional big-box retailers with new, souped-up mobile apps this year aimed at steering shoppers away from Amazon. Target, for example, recently launched store-specific mapping software that helps shoppers navigate its sprawling retail centers. Read More

Mobile Comerce Daily

Image recognition increasingly an app must-have as scanning gains ground
by: Alex Samuely

With major retailers such as Amazon, Target and Macy’s offering image recognition within their mobile applications, the technology is likely to become a must-have although more sophisticated scan-to-shop deployments could remain limited.
Scan-to-buy options enabling consumers to shop directly from a retailer’s catalogs, print ads and in-store signage are increasingly a standard offering. However, more retailers are also scrambling to compete against Amazon and showrooming by and employing image recognition technology that allows consumers to point their phone at any object and receive suggestions for similar products within the brand app. Read More

Social Media Daily

Twitter Invites Advertisers To Create Offers
by: Gavin O'Malley
Expanding its ecommerce efforts, Twitter is inviting advertisers to create credit-card-connected promotions, and share them with users directly in their timelines.
With their credit cards, users can redeem the new “Twitter Offers” in stores without the need for a coupon or numerical code.
Twitter Offers also represents a new way for marketers to measure the effectiveness of their campaigns across channels, according to Tarun Jain, group product manager at Twitter.
“Advertisers will be able to attribute redemptions directly to their campaigns on Twitter, so that they can effectively measure the ROI from their promotions, even when redemption happens offline,” Jain explained in a blog post on Tuesday.
Twitter is bullish about its place in the ecommerce ecosystem. Most notably, the social giant recently began rolling out a “buy” button in tweets. Read More


Parks: Streaming Media Players Will Be Popular Electronic Gifts
by: Andrew Burger

Smart watches and connected consumer electronics (CE) entertainment devices, such as game consoles and streaming media devices, will be this holiday season’s most popular electronic gifts, according to new market research from Parks Associates.
Surveying purchases of connected CE devices this year, Parks found that 37 percent of smart watches, 25 percent of streaming media players – such as Roku 3 and Google’s Chromecast – and 20 percent of game consoles were gifts. Tablets and e-readers, motion controllers, DVRs, MP3 players and other Internet-enabled music systems were also popular gift items. Read More

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Monday, November 24, 2014

Featured Report: Get on Shoppers' Holiday Wish Lists by Using These Search Advertising Tips

WIX Blog

10 Gmail Tricks that Will Turn Your Life Around
by: Staff
How many emails do you get a day? Five, fifty, one hundred? Whatever the number, there’s a good chance that a big chunk of your communication is by email. With so many mails bombarding your inbox daily, it can be hard to stay on top of it all. If your email inbox gets cluttered faster than a teenager’s bedroom, we’ve got some handy tips to make things a little more manageable. Here’s our list of our favorite Google Labs & shortcuts to make you the master of your inbox.  Read More

Media Daily News

Global Media Viewing Up, Mobile Consumption Doubles

by:Wayne Friedman
Global media consumption rose over six hours per week in 2013 versus a year ago — with still-surging digital media a main factor. Worldwide media usage grew 2.8% to 43.78 hours a week -- up six hours, 15 minutes, and 16 seconds versus 2012, according to media researcher PQ Media.  Digital media usage grew 13.2% to 5.79 hours per week, with Gen-Xers (those born between 1965 and 1979) averaging 7.36 hours a week.  Read More

Marketing Proofs
Get on Shoppers' Holiday Wish Lists by Using These Search Advertising Tips [Infographic]

by:VerĂ³nica Maria Jarski
More than half (51%) of shoppers plan to purchase holiday items online, according to the following Yahoo infographic. Moreover, 88% of shoppers have researched a product online then purchased in a store. So if you want to get on holiday shoppers' wish lists, use the infographic's search advertising tips. One big tip: make sure your site is optimized for mobile. "Some 76% of smartphone owners plan to use their device for holiday shopping," states Yahoo.Also, be mindful of the busiest days of the season, such as Thanksgiving Day, Black Friday, Cyber Monday, and Green Monday: "On these days, search advertisers should expect clicks to spike 119% compared to the daily average or the quarter," advises Yahoo. Read More

Mobile Shop Talk

45% Frequently Use Shopping Apps, 90% Use Phones in Bed
by: Chuck Martin

While mobile has changed how people shop, it doesn’t mean retailers have kept up with the transformation. And shoppers aren’t stopping there, with ever increasing desires for more mobile services from retailers. The majority (60%) of smartphone owners say having a mobile device has changed how they shop, according to a new study. And when it comes to mobile shopping, apps don’t rule, based on the 2014 Digital Impact Survey.  Read More

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Friday, November 21, 2014

Featured Report: Twitter may help track flu outbreaks

Kaiser Health News

Pacemakers Get Hacked On TV, But Could It Happen In Real Life?
by: Daniela Hernandez and Julie Appleby 
Jay Radcliffe breaks into medical devices for a living, testing for vulnerabilities as a security researcher.He’s also a diabetic, and gives himself insulin injections instead of relying on an automated insulin pump, which he says could be hacked.“I’d rather stab myself six times a day with a needle and syringe,” Radcliffe recently told security experts meeting near Washington, D.C. “At this point, those devices are not up to standard.” Concern about the vulnerability of medical devices like insulin pumps, defibrillators, fetal monitors and scanners is growing as health care facilities increasingly rely on devices that connect with each other, with hospital medical record systems and —directly or not — with the Internet. Read More

Fierce Mobile Healthcare

Twitter may help track flu outbreaks
by: Judy Mottl
Twitter is proving to be a viable way to track seasonal flu outbreaks, though researchers recommend further study regarding using tweets to monitor influenza outbreaks.
A study by nearly a dozen San Diego State University researchers, published in the Journal of Medical Internet Research, reveals the social network is becoming a more reliable and accurate supplementary surveillance tool when it comes to identifying flu outbreaks. "With the popularity of social media growing, the Internet is a source for syndromic surveillance due to the availability of large amounts of data," according to the study abstract, which notes that collecting data on flu activity can be slow, and typically delayed by up to two weeks, when using traditional data collection methods. Read More

Fierce Health IT

NIST releases draft guidance on sharing cyberattack info
by: Katie Dvorak
Healthcare providers can help one another when it comes to cyberattacks by sharing information during and after an attack, and the National Institute of Standards and Technology (NIST) has created draft guidelines to help organizations handle those relationships. "By sharing cyber threat information, organizations can gain valuable insights about their adversaries," Christopher Johnson, lead author of the guidelines, said in an announcement. "They can learn the types of systems and information being targeted, the techniques used to gain access and indicators of compromise."  Read More

Modern Healthcare

Here's why healthcare should be talking about net neutrality
by: Darius Tahir 
The techie term “net neutrality” likely isn't in the daily lexicon of most senior healthcare executives. But it should be, and soon, argue those in healthcare technology who have been following the topic. The wireless telecommunications industry's trade group, CTIA, for example, has been circulating a letter to healthcare organizations, asking their support to oppose regulation that would ensure continued net neutrality. But others argue healthcare benefits from net neutrality and should be lobbying for its continuance via a new Federal Communications Commission mandate.  Read More

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