Wall Street Journal
For the Few Who Do Use Mobile Payments, They Like NFC
by: BRIAN R. FITZGERALD
Mobile payments have been around for years, offered by the likes of Google GOOGL -1.28%, Amazon and Square. But none of the various technologies have been adopted broadly.
Apple AAPL +0.73% is hoping to change that with its own service, Apple Pay, that relies on near-field communication, which involves waving a device in front of a reader. Of U.S. adults who have embraced mobile payments with their smartphones, 37% have used NFC, according to a recent survey by Nielsen that was charted by Statista. Read More
Dex MediaAre You Sabotaging Your Business Website?
by: Marion Jacobson
Google+ Social Media Strategies – What You Need to Know
by: Tina Courtney-Brown
No social network invokes the fear, confusion, and outrage that arises when someone mentions Google+. It’s the most controversial platform out there these days, in part because so many business owners can’t seem to quantify if it’s worth the time and effort. Most concur that businesses need to have a presence on the flailing social space, for no other reason than Google wants you to, and Google owns the search stratosphere. SEO value aside, it’s a tough space to unravel.
Rest assured, however, that if you’re crafty, committed, and well-prepared, Google+ can indeed be a marketing boon for your business. There are metrics available now that help decipher what was once an intensely mysterious space. You no longer have to “trust it’s working.” Google+ experts ‘CircleCount’ recently released an interesting and highly valuable infographic and report that helps marketers capitalize in a space that few have truly mastered. Heed their advice, and you’re light years ahead of the pack Read More
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